Mohawks, Laces, & Perms: Cherry’s Unisex Salon


Keisha wasn’t always planning on owning her own salon, she actually was working to become a lawyer…

17 years ago, Keisha Doxy was studying at City University of New York’s John Jay College of Criminal Justice. To help pay her tuition and school fees, she started working as a stylist at Cherry’s Salon right here in Bed-Stuy. But just one month into her stint, the owner called it quits and retired, handing the business over to Keisha, “and I have been doing hair ever since” Keisha laughed.

Probably Fulton Street’s best-kept secret salon, except not really a secret, is Cherry’s Unisex. With an unmissable cherry-red sign and awning on the massive corner building and with wigs, weaves, and laces on mannequin heads blowing happily in the wind out front. The massive windows let you peek in and see the hot-pink stylists’ accoutrements and the bright red walls, with an army of beautiful hairdressers bouncing back and forth between their customers. I got to finally sit-down with owner, stylist, and entrepreneur Keisha Doxy, a.k.a. Ms. Cherry, in between a series of cuts and colorations and watch her charming coiffeuses hard at work. 

Keisha’s business has been keeping her and her 15 stylists quite busy, especially right now: “with prom season and all those dances coming up, we get so busy this time of year we extend our hours. Now, we open up at 7am and stay open until 12am, 1am, or sometimes even 2am” Keisha says. And with about 40-60 customers per day, Cherry’s is running non-stop for all of those 19 hours every day. Big events like weddings and parties are no problem either, Keisha and her crew just need a reservation and will have you done-up in no time.

“Right now, I like the mohawk style and it is the most popular, too” Keisha told me, ” but we also have our own line of hair products like the Malaysian Lace fronts.” So how popular is Cherry’s? Keisha says that her customers come from all over the region including upstate and Connecticut. “When people move from Bed-Stuy and Brookyln, they just can’t get the same styles and products up there, so my customers keep coming back!”

Is Fulton Street in Bed-Stuy really a regional beauty and hair destination?

So I asked Keisha, with so many hair, nail, and beauty shops and salons just along Fulton Street alone, how can a store like Cherry’s set themselves apart? “Well time is number one” she responded. When people make an appointment, they want to be in that chair at that time. But it is not just keeping her appointments, Keisha runs a tight ship. She keeps up the service by hiring stylists, not just renting out hairdressing booths. “When you rent out booths, all the stylists are not working together, they don’t help each other out.” At Cherry’s, everyone helps every customer, they all clean up and run the laundry together, and everyone even pitches in for lunch. Keisha is so fastidious about service and professionalism, she even has the general phone line routed to her cell so that she is always the first one in contact with the customer.

To keep it up, Keisha also runs within the hair competition circuit from the Jacob Javits center to Jersey, and you can catch her ads on One Caribbean Radio and Red Hot Radio 102.3. But she is also in it for the community. She works with local halfway houses and domestic abuse shelters to give out free beauty treatments and houses a number of community health workshops and AIDS testing and education.

Next time you need a touch-up or want to completely revamp your look, head down to Cherry’s Unisex Salon. With competitive prices and excellent service and professionalism, you will surely come back – even if you end up moving to Connecticut!

Located at 1449 Fulton Street, Bed-Stuy, Brooklyn, NY 11216 on the corner of Tompkins and Fulton. Call ahead for an appointment at (646) 878-5257

And start leaving some comments on their Yelp! page, Cherry’s has only been around for 17 years: http://www.yelp.com/biz/cherrys-unisex-brooklyn

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Categories: Bed Stuy, Fulton Street, Hair & Beauty, Small Business

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2 Comments on “Mohawks, Laces, & Perms: Cherry’s Unisex Salon”

  1. November 27, 2011 at 3:22 pm #

    Thank goodness some bloggers can still write. Thank you for this piece…

  2. December 15, 2011 at 2:05 pm #

    Thank goodness some bloggers can write. Thanks for this read!

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